The Foundation is committed to being the leader in training for administrative tribunals. We develop the knowledge, skills, and attitudes that administrative justice professionals need as decision-makers, advocates, administrators, or investigators. The Marketing and Communications Coordinator is an essential part of the Foundation’s team.
JOB STATEMENT
The Marketing and Communication Coordinator (MCC) will be an integral part of the team and is responsible for ensuring both digital and traditional marketing deliverables are engaging, consistently branded, and drive toward conversions. The MCC will work collaboratively with the executive directors and team, to ensure the Foundation’s marketing and communications stand out to clients and partners. This position provides an opportunity to flex your creative muscle and manage a variety of marketing activities and campaigns. The successful candidate requires experience with general marketing tools and strategies. In addition, they have expertise related to marketing automation tools and strategies, email marketing, Google Analytics and fully leverage their capabilities to drive objectives.
Consider joining the team if you enjoy problem-solving, analytical situations, stepping up to challenges, and the ability to make your mark.
ROLE COMPONENTS
MARKETING AND COMMUNICATIONS SUPPORT
- Implement and maintain digital marketing activities: website content, blog, paid digital advertising, and email marketing campaigns, while adhering to Canada’s Anit-SpamLegislation (CASL) requirements
- Build and implement marketing automation, including integration with customer relationship management (CRM) systems, MailChimp, Twitter, Facebook, LinkedIn, etc.
- Develop an email campaign strategy and tactics to build high-conversion campaigns
- Analyze email campaign performance and implement improvements
- Develop and execute strategies for lead management and nurturing
- Manage and update website
- Utilize existing marketing materials to create content that aligns with the needs of clients and strategic goals.
- Gather, research, and prepare communications material for internal and external audiences
- Continuously build and develop marketing and communications expertise
- Maintain up-to-date knowledge marketing and communications trends
- Create and maintain a marketing schedule/calendar
- Willing to learn about Administrative Law
- Connecting with current and potential clients to provide awareness of the Foundation
- Enhance the Member Virtual Boardroom
- Maintain a Member resource center and networking list
- Develop and manage the Marketing Budget
BRAND MANAGEMENT
- Be a positive brand ambassador; contribute to the elevation of the Foundation’s brand through all interactions and activities, internally and externally
- Ensure that the Foundation’s brand is maintained when collaborating with partners, stakeholders, and volunteers
- Ensure alignment with brand positioning in all content developed
OPERATIONAL AND ADMINISTRATIVE TASKS
- Ongoing data tracking and analysis to evaluate the effectiveness of marketing and communications strategies and campaigns
- Collaborative and respectful cross-functional project participation and delivery
- Ongoing management of systems used to implement marketing and communications strategies (MailChimp, Google Analytics, etc.)
- Assist in setting up a Customer Relationship Management system
- Participate in performance evaluation process on an ongoing basis
- Other related duties.
REQUIRED KNOWLEDGE, SKILLS, AND EXPERIENCE
- Education from a recognized post-secondary educational institution with a marketing or communications focus, or equivalent experience
- Experience in digital marketing including website, content development, email marketing, data analysis, and marketing automation
- Familiarity with strategic lead management and nurturing
- Experience in WordPress
- Problem-solving is a natural skill of yours; you define problems and recommend practical solutions
- Exceptional writing and communication skills; you write compelling copy with a focus on calls to action and conversions
- Detail-oriented and can perform tasks with a high degree of accuracy
- Easily learns new online applications and systems and explores innovative ways to improve processes and streamline workflows using technology
- Exceptional organizational and time-management skills
- Ability to work collaboratively
ADDITIONAL INFORMATION
- To apply, please submit a cover letter and résumé to info@foaj.ca by May 9, 2022.
- Only those selected for an interview will be contacted by May 15, 2022.
- The successful candidate will start June 2022.